Living Wine Labels – Interactive wine labels
Written By: DG
Edited By: Grave Reviews Staff
WHEN WINE COMES ALIVE
There are a slew of companies putting out “Augmented Reality” Apps lately. Augmented Reality is where you point your phone at a particular object and that object will trigger a video animation or some other addition to the image thus being Interactive wine labels. One app I came across is Livingwinelabels.com. The app is owned by the company, Treasury Wine Estates Vintners Limited which is one of the largest wine distributors traded on the Australian Securities Exchange. This company makes a series of wines and in particular, they are now offering an Augmented Reality app as part of their wine experience.
I had the opportunity to taste one of their wines which happen to also have one of my favorite modern shows on the label, The Walking Dead, which was a Cabernet. When I downloaded the app and put it towards the wine label, here is what happened. (Don’t mind the peeps in the background).
Interactive wine labels
On top of enjoying the wine, the app was very entertaining and made for a fun conversation starter. The app, itself is free, but you have to buy the wine which is not too pricey at roughly $15.99. Treasury Wine also produces a series of other living wine experiences which vary in price and can be seen here. Regardless, spirits and hallucinogenic experiences should make your Easter fun.
Everyone needs spirits! Happy Easter!
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